GNAR
BRANDING (CONCEPTUAL)
GNAR is a fast-growing snowboarding apparel company located in Truckee, CA. I designed branding that captures the local snowboarding culture, which celebrates creativity, being laid back, pushing the limits, and a connection to nature. Their product lineup features high-quality apparel and accessories for shredders and non-shredders alike.
The logo mark was designed to be crisp, adaptable, and optimistic. The concept began with a focus on the mountain itself, and the logo exploration very naturally flowed to a play on the shape of the mountain and the shape of the letter “A” in the brand name. The bold, clean lines echo the crisp and dynamic feeling of cruising down the hill. The brand colors counterbalance the impact of the logo mark itself with a bright and energetic lime green, bold red, and deep shade of evergreen.
COLORS
PROGRAMS USED
Third Story Records
BRANDING (CONCEPTUAL)
Third Story Records is a music store located in a space that was formally a popular recording studio, on the third floor of a beautiful old building in downtown Chicago. Rooted in its history, Third Story Records is a go-to for music lovers seeking tangible media, curated recommendations, and a space to share music. This place is not for the music snobs. Third Story Records is founded on a culture of appreciation and connection.
I sought to create a visual identity that feels timeless and nods to the store’s history by channeling the swiss modernist style that influenced much of the album art of the 50s and 60s. Classic phrases like “Stop, Look Listen” and “Look to Like” are employed as taglines to reinforce that culture of appreciation, and so the Third Story Records customer can differentiate himself or herself as a different kind of music lover. The brand colors have a warm, storied feel to them.
COLORS
PROGRAMS USED
Logofolio
BRANDING (CONCEPTUAL)
Additional logo concepts I have created over the years for fictional companies. I use these to showcase my work as I have begun to expand my freelance business outside of the public policy space. These demonstrate how well my skillset translates to commercial brands.
PROGRAMS USED
