Swift Your Rights

PROJECT: Static Ad Creative
CLIENT: Bill of Rights Institute
ROLE: Illustration

Engaging high school students with civics and history requires cutting through the noise of a highly saturated social feed. For the Bill of Rights Institute, the strategy was to launch an interactive, web-based quiz—'Swift Your Rights'—promoted via targeted Instagram ads. The creative direction hinged on leveraging Taylor Swift’s massive cultural relevance, but we immediately hit a wall: strict image licensing regulations prevented the use of recognizable photography.

Rather than abandoning the concept or settling for generic stock imagery, I pivoted the visual strategy to custom illustration. This not only cleanly bypassed the legal constraints, but it unlocked a much stronger conceptual execution. By illustrating a highly recognizable pop-culture figure and integrating Revolutionary War-era visual elements—like a classic tricorne hat—the artwork became a proprietary, thumb-stopping asset. It seamlessly merged modern pop culture with 18th-century history, solving a complex legal challenge while perfectly capturing the attention of a Gen-Z audience.